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Quiz: Web Analytics Digital Marketing.

Quiz: Web Analytics Digital Marketing.

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Quiz Questions And Answers

Web Analytics is the measurement, collection, analysis, and reporting of ................ for the purposes of understanding and optimizing Web usage.

Internet data
Offline data
Logs

The focus of web analytics is to understand the users of ................. their behavior, and activities.

a chart
a site
a book

An average web analytics tool offers hundreds of-

metrics
names
loops

In order to identify the users, web analytics tools need to .................. on user sessions.

ask
report
depend

Nowadays, the most common user identification technique is via-

cookies
policies
rules

Which is an example of Analytics platform?

Google Analytics
MixPanel
Both

Web analytics applications can also help companies measure the results of-

applying
listing
traditional print

Web analytics provides information about the number of ................ to a website and the number of page views.

visitors
students
children

Web analytics are an absolutely ................. of any online marketing plan.

nothing
integral part
worst

Digital analytics is even more important now as the value of the brand decreases the importance of direct customer relationships-

increases
decreases
none of these

Digital data are known as the .................. of your customers.

remote access
digital footprints
analog signal

Marketing analytics gathers data from across all ................ and consolidates it into a common marketing view.

marketing channels
groups
news channels

Is it possible to use Google Analytics on any website?

yes
no
unkonw

Google Analytics uses a small piece of .................... code to collect data about website visitors.

manual
Javascript tracking
modification

Google Analytics is a .................. Web analytics service that provides statistics and basic analytical tools for (SEO) and marketing purposes.

free
expencive
unknown
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