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Quiz : Pay Per Click Digital Marketing.

Quiz : Pay Per Click Digital Marketing.

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Quiz Questions And Answers

Pay Per Click Digital Marketing also known as-

TPC
PPC
LPC

The most common method of ................. by far is pay per click.

paid advertising
system
communication

Pay-per-click is commonly associated with first-tier -

development
search engines
networking

The PPC advertising model is open to abuse through-

click fraud
brands
None of these

PPC "display" advertisements, also known as ................... are shown on web sites with related content.

refference
banner ads
field

Social networks such as ....................... have also adopted pay-per-click as one of their advertising models.

Facebook
Twitter
Both

Who can offer PPC ads?

websites
email
text

Pay-per-click is used to assess the cost-effectiveness and profitability of-

real marketing
internet marketing
local marketing

In the flat-rate model, the advertiser and publisher agree upon ................. that will be paid for each click.

a rule
a local model
a fixed amount

There are .................. primary models for determining pay-per-click.

six
two
four

The flat-rate model is particularly common to comparison-

search engines
shopping engines
None of these

The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by-

a publisher
a buyer
a shopper

There are ................ sites that claim to be the first PPC model on the web.

two
several
one

In 1996, the first known and documented version of a PPC was included in a web directory called-

Planet Oasis
Book of Net
Marketers

When Google started search engine advertising?

2002
2005
1999
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