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Sfsu: Isys 363 - Chapter Quiz 22

Sfsu: Isys 363 - Chapter Quiz 22

Multiple choice and true/false questions from chapter 9 in Essentials of Management Information System, 9 ed., by Laudon & Laudon.

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Quiz Questions And Answers

Selling the same goods to different targeted groups at different prices is called:

Cost optimization.
Price gouging.
Price discrimination.

Information density refers to the:

Total amount and quantity of information available to all market participants.
Total amount and quantity of information delivered to consumers by merchants.
Amount of information available to reduce price transparency.

Which of the following was the leading advertising format in 2009?

Display ads
Classifieds
Search engine

The cost to a merchant of changing the price of a product is called a cost.

Dynamic pricing
Menu
Switching

An extranet that links a large firm to its suppliers and other key business partners is called a(n):

Marketspace.
Exchange.
Private industrial network.

Reducing the business process layers in a distribution channel is called:

Disintermediation.
BPR.
Market segmentation.

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Personalization/customization
Richness
Interactivity

Digital goods are goods that are:

Sold over digital networks.
Delivered digitally.
Used with digital equipment.

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e commerce technology?

Personalization/customization
Richness
Interactivity

The organizational department responsible for handling customer service issues is the:

Customer support.
Call center.
Sales department.
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