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Market Environment And Analysis Chapter 2 Quiz 22

Market Environment And Analysis Chapter 2 Quiz 22

Market Environment And Analysis Chapter 2 Quiz

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Which of the following is part of an organisation's marketing environment? (select ONE)

The organisation's macro environment
Any internal or external force that affects the organisation's ability to create, communicate, deliver and exchange offe
All of the options listed are part of an organisation's marketing environment

The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as (select ONE)

Environmental analysis
The micro environment
The macro environment

When using the PESTL framework, marketers are investingating: (Select ONE)

Internal forces
Macro-environmental forces
Micro-environmental forces

Which of the following statements is correct? (Select ONE)

The internal environment includes those factors that are not controllable by the organisation
Weakenesses are internal factors that marketers seek to minimise
The internal environment includes factors that are controllable by the organisation
Both b and c

Choose the best answer from the options below to complete the following sentence. An organisation chart can be a useful tool to help analyse an organisation's (Select ONE)

Marketing mix
External environment
Internal environment

An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as (Select ONE)

An investment
A cost
Essential

Which of the following is not a part of an organisation's external environment? (Select ONE)

Competitors
The micro-environment
All of the options listed are a part of an organisation's external environment

Primary produces such as wheat farmers, construct dams in an attempt to influence their businesses: (Select ONE)

Internal environment
External environment
Macro environment

A level of competition characterised by consumers often having limited financial resources (Select ONE)

Total budget competition
Monopolistic competition
Brand competition

Which of the following would not be a part of an organisation's micro-environment? (Select ONE)

Partners such as suppliers and retailers
Customers
The economy
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